Mark Van Wormer

2012 Rural New Mexico Economic Development Forum Agenda for Las Vegas New Mexico

2012 NM RURAL ALLIANCE PROGRAM
WEDNESDAY, APRIL 18
11:00am -12:30 NM IDEA Board Meeting
12:30-3:30pm NM IDEA Spring Luncheon and Meeting
NewMARC Annual Meeting
1:00pm Registration Opens @ Plaza Hotel
5:00pm-6:30pm Opening Reception Hosted by 2013 Rural Forum Hosts Los Lunas @ NMHU Ilfeld Auditorium
Cash Bar and Appetizers, Music by Em Krall on piano, Soap Box Skits by Nat Gold Players of Las Vegas
Silent Film Screening in Ilfeld (Courtesy of City of Las Vegas and San Miguel County)
7:30pm-9:00pm Movie “Paul” NMHU Ilfeld Auditorium
8:30pm-1:00am Karaoke @ El Rialto Restaurant, 141 Bridge Street
8:30pm-11:00pm Live Music by Abraham and Karliz @ Byron T Saloon/Plaza Hotel
THURSDAY, APRIL 19
7:00am-8:30am Complimentary Breakfast Buffet @ Plaza Hotel, Courtesy of the Plaza Hotel

8:00am-8:45am Welcome Remarks by Master of Ceremonies, Michael Rivera, State Director NMSBDC,
San Miguel County Manager, City of Las Vegas Mayor, Pat Vanderpool, NM Rural Alliance President

Introduction of Rural Forum Committee Members
Introduction of General Session Guest Speaker
8:45am-9:30am Opening General Session:
Break
9:45am-10:30am Concurrent Session A
LEDA (Local Economic Development Act): Marcos Gonzales, ED Manager & Jesse Lopez, BD Specialist Bernalillo County
MainStreet 1: The Creative Economy: Elmo Baca, NMMS Program Associate
Trends Impacting Rural Economic Development, Tom Stellman, President TIP Strategies
Break
10:45am-11:30am Concurrent Session B
NEW! Financing Programs Panel: Marquita Russel, Chief of Programs NMFA
and Mark Burkhard, Principal Applied Capital
Lone Eagles Live Where They Want-Rural E-Commerce Strategies, Frank Odasz, Lone Eagle Consulting
Transforming Communities/Economies From The Inside Out, Dan Duncan, ABCD Institute
11:45 – 1:15pm Luncheon and NM Rural Alliance Eddie Awards Presentation @the Plaza Hotel Ballroom
Keynote Address by NMEDD Secretary Jon Barela
Announcement of Award to Main Street de Las Vegas
1:30pm – 2:15pm Concurrent Session C
LEDA (Local Economic Development Act): Marcos Gonzales, ED Manager and Jesse Lopez, BD Specialist Bernalillo
Sustainable Agricultural Opportunities, Miguel Santistevan, Quivera Coalition
Trends Impacting Rural Economic Development, Tom Stellman, President TIP Strategies
Break
2:30pm-3:15pm Concurrent Session D
Creating Business Development Opportunities in Rural Communities,
Keith Kjelstrom, NMMS Program Associate, Economic Positioning
What You Have Can Be Recycled and Policy, English Bird, Ex. Director, NM Recycling Coalition
and Tim Gray, Outreach Coordinator, NM Environment Department
NEW! Financing Programs Panel: Marquita Russel, Chief of Programs NMFA
Break
3:30pm-4:15pm Concurrent Session E

Downtown Design on a Dime, Elmo Baca NMMS Program Associate
and Cindy Collins Executive Director, MainStreet de Las Vegas
State of the Industry, Beef Industry Initiative(BII-NM),
Gerald Chacon, BII-NM Executive Committee
Transforming Communities/Economies From The Inside Out, Dan Duncan, ABCD Institute
Break
4:30pm-5:15pm Concurrent Session F
Sustainable Agricultural Opportunities, Miguel Santistevan, Quivera Coalition
Lone Eagles Live Where They Want-Rural E-Commerce Strategies, Frank Odasz, Lone Eagle Consulting
Asset Mapping NM Through the Rural Development Council, Jack Allston, JBA & Associates.

5:15pm-6:30pm Wine Tasting hosted by @the Plaza Gift Shop
5:30pm-8:00pm Dinner On Your Own
8:00pm-11:00pm Deuces Wyld, Live Band: Music and Dance (2 Drink Tickets/Paid Registrant)
FRIDAY, APRIL 20
7:30am-8:30am Breakfast on your own
8:30am-10:00am Q & A Roundtable Discussions with Presenters
10:00am-10:45am Present Your Community Issue For Solutions
10:45am-11:30am Community Success Stories
11:30am Conference Adjourned
Transforming Communities and Economies From The Inside Out
Presenter: Dan Duncan, Adjunct Faculty Member, Northwestern University
Topic Summary: Asset-Based Community Development Institute is pleased to present the principles of ABCD and tools you can use
to unlock the assets that are already present in every rural community for greater economic impact. You will hear stories of community
groups using an asset-based approach to strengthen their communities and economies. The stories presented are similar to each other
in that they all reflect citizen-centered activities that are designed to identify and mobilize the many assets already existing in these
communities. Each one represents a unique interpretation and application of the principles and practices associated with asset-based
community development, and each one represents a unique opportunity for learning and inspiration.
Sustainable Agri-CULTURE
Presenter: Miguel Santisteven, Ex. Director AIRE, Agriculture Implementation Research & Education
Topic Summary: This presentation addresses the importance of rural agriculture systems and the contributions family land can make
in building a sustainable rural community and economy. The presentation explores existing models and approaches to find creative
ways to utilize the land to develop products and services to demonstrate profitability. The discussion will reinforce the importance the
community has in educating and engaging our next generation in agri-entrepreneurship.
Lone Eagles & E-Commerce; Living and Working Wherever They Want
Presenter: Frank Odasz, Lone Eagle Consulting
Topic Summary: Lone Eagles are those who have learned how to “Making the Living They Want, Living Wherever They Want” –
enjoying unprecedented freedom. The Internet has created a global boom of bottom-up innovations as 2 billion are now online, able to
learn anything, from anywhere. This presentation will focus on how to stay current on emerging broadband-enabled entrepreneurship
best practices. The new gold rush is mining raw human potential, and starts with knowing how to fuel the home fires of local innovation
by gathering and sharing; what’s working for others like you!
Case Studies of Rural Economic Development Successes
Presenter: Tom Stellman, TIP Strategies
Topic Summary: The presentation will cover significant national and regional trends impacting rural development, talent migration,
energy, manufacturing renaissance, entrepreneurship, eco-tourism, and three additional case studies of rural economic development success.
New Mexico Asset Mapping Project
Presenter: Jack Allston, NMEDD and NMEDP Consultant
Topic Summary: How can you target industries in rural areas? Look an actual case study here in New Mexico by NMEDD/NMEDP
of how they conduct a target industry analysis and make suggestions for improvements in a rural community. Ask questions and learn
how to make best use of existing NMEDD resources in your rural community.
MainStreet and The Creative Economy
Presenter: Elmo Baca, MainStreet Program Associate in Cultural Properties & Tourism
Topic Summary: What is the Creative Economy and how can rural communities leverage multi-media technology, the internet, and
unique sense of place to attract “knowledge workers” and creative businesses? Learn how New Mexico communities are developing
tools and strategies to grow a creative economic development strategy for a brave new world.
MainStreet: Creating Business Development Opportunities in Rural Communities
Presenter: Keith Kjelstrom, NM MainStreet Program Associate in Economic Positioning
Topic Summary: Whatever the “new normal” turns out to be for rural economies, there will continue to be viable business
development opportunities for those who creatively find and capitalize on them. Learn about current MainStreet market analysis
and business development techniques.
NM Recycling Coalition
Presenter: English Bird, Ex. Director, NM Recycling Coalition and Tim Gray, Outreach Coordinator, NM Environment Department
Topic Summary: Since 1991, the New Mexico Recycling Coalition has served as a resource to provide recycling information to professionals
in the field, as well as to the general public. Their mission is to lead New Mexico to value waste as a resource, and serve as recycling
advocates working with a diverse group to help build sustainable and efficient recycling programs. The New Mexico Environment Department
leads the policy issues and will share their outreach plans and goals.
Beef Industry Initiatives NM
Presenter: Gerald Chacon, BII-NM Executive Committee Member
Topic Summary: BII-NM began as the New Mexico Beef Strategic Planning Initiative, first convened by the New Mexico Economic
Development Department (NMEDD) in Spring of 2007. A Steering Committee was formed to develop a strategic planning process that
would identify new opportunities to increase the health of the New Mexico beef industry. BII-NM commissioned a formal report, held
listening sessions throughout the state and convened key “steakholders” at a strategic planning summit. Those six work areas will be
presented with updates on each section.
10:45am
3:30pm
SESSION B)
SESSION E)
1:30pm
4:30pm
SESSION C)
SESSION F)
10:45am
4:30pm
SESSION B)
SESSION F)
SESSION D) 2:30am
SESSION A) 9:45am
SESSION D) 2:30pm
SESSION E) 3:30pm
WORKSHOP DESCRIPTIONS
9:45am
1:30pm
SESSION A)
SESSION C)
SESSION F) 4:30pm
LEDA (Local Economic Development Act)
Presenter: Marcos Gonzales,Economic Development Manager
and Jesse Lopez, Business Development Specialist, Bernalillo County
Topic Summary: In short, LEDA may be a real mystery and we want to simplify the “how to” and “what qualifies”, what are the steps,
and what mechanisms need to be in place to utilize the statute if a community has adopted the ACT or are considering doing so. Learn
how LEDA is used to provide support to public/private partnerships and your ED efforts.
Another Type of Capital Injection
Presenter: Mark Burkard, Principal, Applied Capital
Topic Summary: Is it really that simple for businesses to build credit? Do you have industry sectors in your community that are
Construction contractors, Government contractors, Distributors/Wholesalers, Importers/Exporters, Manufacturers, Service providers?
You may want to come learn about this “different” kind of financing known as FACTORING or PURCHASE ORDER finance accounts.
It’s an excellent alternative to traditional small business financing or commercial loans. Learn about a variety of quality solutions for
clients seeking alternatives to traditional business startup loans.
NM Finance Authority-Collateral Support Program
Presenter: Marquita Russell, Chief of Programs
Topic Summary: The NMFA assists qualified governmental entities with affordable financing of capital equipment and infrastructure
projects by providing low-cost funds and technical assistance. There is one new funding source being administered by NMFA and
NMEDD known as Collateral Support Program in which NM received $13.2M from the US Treasury to deploy to business development
projects. This additional source of capital funding can be used for your business development projects. Learn the program requirements,
processes and uses.
TIME
A
B
C
D
E
F
LEDA
NMFA AND
CAPITAL INJECTIONS
LEDA
9:45am
1:30pm
SESSION A)
SESSION C)
MAIN STREET
CREATIVE ECONOMY
DOWNTOWN
REVITILIZATION
SUSTAINABLE
AGRICULTURE
LONE EAGLE
E-COMMERCE
LONE EAGLE
E-COMMERCE
MAIN STREET
CREATING BUSINESS
TRANSFORMING
COMMUNITIES
SUSTAINABLE
AGRICULTURE
9:45 AM
10:45 AM
1:30 PM
2:30 PM
3:30 PM
4:30 PM
BEEF INDUSTRY
INITIATIVES
RECYCLING
RURAL ALLIANCE TOPIC OVERVIEW
CASE STUDIES
NM ASSET MAPPING
PROJECT
CASE STUDIES
MEETING ROOM 1
BALLROOM
MEETING ROOM 2
CONSERVATORY
MEETING ROOM 3
SALON
Downtown Revitalization on a Dime – Curb Appeal Creates Jobs and Investment
Presenters: Elmo Baca, MainStreet Program Associate in Cultural Properties & Tourism;
Cindy Collins, ED MainStreet de Las Vegas
Topic Summary: Sometimes a coat of paint and elbow grease is all it takes to spruce up your town’s image,competitiveness, and “curb
appeal.” Working with scarce resources and volunteers, Las Vegas and Taos have successfully completed Main Street “facade squad”
painting projects and “Curb Appeal” public improvements to energize their downtown business districts and attract new businesses and
investments. Learn how one great project can create a “ripple effect” and lead to continued successes and larger development projects.
TRANSFORMING
COMMUNITIES
NMFA AND
CAPITAL INJECTIONS

Minutes for the UCCDC Monthly Meeting March 17th 2011

Minutes for the UCCDC Monthly Meeting March 17th 2011
Walnut Street Meeting Room, Thursday 6:30 PM

In Attendance: Terrell Jones, President, Pal Austin, Vice President, Gina Windle, Secretary, Mark Van Wormer MD, Economic Development Director, Larry Fluhman, President Farmers and Stockman’s Bank and Board Member, Patsy Poling, Board Member, George Gonzales, Board Member, Dean Macur, Board Member, Walter Hall, Board Member, Bill Birdwell, Board Member, Avery Christy, Union County Leader, Sue Richardson, Union County Leader, Jim Mayfield, interested citizen.

The Meeting was called to Order promptly at 6:30 PM. The corrected minutes from the CDC Meeting of 02/24/2011 were accepted. The Agenda for the current meeting were accepted. Motions were made by Larry Fluhman and seconded by Patsy Poling, and approved unanimously.

I. Old Business:
1. Status of the Dental Clinic. Progress has been made on producing a spread sheet of equipment costs and start up expenditures. There are several options for funding that are being explored. We are looking at a new Rural Business Enterprise Grant (RBEG), a Rural Economic Development Loan and Grant (RDLG), and perhaps a grant from the Kellogg’s foundation, using the Foundation Search Grant Software. I have recently been in serviced again in the Foundation Grant Software and Granting “etiquette,” during times of economic downturn. The old Timmons Building has come up as a possible location for the Dental Clinic as well as another house near the hospital.
2. RBEG: The old RBEG which was written by Ruby and Kristen Christy was rejected. A new RBEG focusing on our unique new requirements, particularly the Dental Clinic will need to be written.
3. McCune Foundation: The grant request submitted for 250K was probably to robust and the grant was rejected
4. Economic Development Website: Nice progress is being made on the website. Now we need to do SEO for more visibility

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5. Trifold Brochures: The WEDA (World Economic Development Alliance) contract in cooperation with the grant funds from the NM Economic Development department as a result of CCI recertification was to produce (1) An Economic Development Website (Nearly Done, just being continuously updated) and (2) A Trifold Marketing Brochure for mass mailing and handing out at conferences, and (3) paid conference attendance for the economic development coordinator to
Attend an alternative energy conference. (Most likely the world wind energy seminar in Anaheim California in May 2011)

II. New Business

1. The issue of renovating the old Clayton Motel into a retirement home/intermediate care facility. This idea was introduced for the first time at this meeting as a result of a conversation I had with Ferdinand Garcia of the Golden Spread Coalition. He is currently pursing state inspection regarding the existing facility to determine the upgrade cost which must be obtained to meeting state certification requirements. Larry Fluhman mentioned to let him go ahead and get an inspection done to see the cost. The issue of “donating” the old Clayton Motel to the CDC was raised as well. Much will have to be done before that is considered.
2. Will begin working on the Foundation Search Software for raising money for the Federated Women’s Arts business, and also for the Kellogg’s Foundation for the Dental project.
3. Grant from Federal Home Loan Bank through Farmers and Stockman’s Bank still pending.
4. Status of Duckwalls Building: Still looking into Bealls, Dollar Tree and Family Dollar. Have a contact at Family Dollar who is looking at the demographics and logistics of putting in a Family dollar where a Dollar General already exists.
5. Submitted and had accepted a Nuestros Vecinos Grant Application from ENMR. The Grant team will be considering the grant by March 24th 2011. (Grant Proposal for 10K was submitted for operating costs)
7. I am currently working with “The Media Group” on the Jack Kerouac Project. The project proposes to film some of Clayton’s downtown with students from Denver as part of a documentary and blog of the original path of Jack Kerouac in the novel “On the Road.”

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8. Garth Boyce wants to donate his building to the CDC. Obviously due diligence will be required in this transaction.
9. I contacted Steve Pair, the Manager of KVII TV in Amarillo. He stated he would come on the next meeting date. A very deep discussion ensued regarding the issue of Northeastern New Mexico not getting New Mexico news. Apparently we need to find out if the Amarillo Broadcast area would release Northeastern New Mexico to receive Albuquerque news. George Gonzales and I will arrange a seminar regarding the news broadcasting issue in Northern New Mexico.
10. A discussion of the CDC buying a table at the Chamber of Commerce was motioned by George Gonzales and seconded by Larry. A table will be purchased for $250.00. (8 CDC members could attend the Chamber meeting).
11. A letter of support was written by me on behalf of the CDC for the New Mexico Highlands University to obtain project funding from the federal government to develop four separate radio booster stations, in Clayton New Mexico, Raton New Mexico, Romeroville (Las Vegas) New Mexico and Newcomb (Farmington) New Mexico. The letter is included with these minutes, herein.

III. Report of Executive Secretary and Director Mark E Van Wormer MD

1. Rose Ramirez, Dr Van Wormer, Charles Jordan, Bob Davies, and Victoria Baker
Presented two seminars on March 13, 2011 “Where in the World is Clayton USA?” This motivational and informational seminar was designed for all employees and shopkeepers in Clayton to hold themselves out positively and with knowledge of the wonders of our surrounding area in order to promote economic development. The seminar was met with great success. Breakfast and dinner was served. A completion certificate worth 15% off several merchants’ services and products was granted at the conclusion of the seminar.
2. Dr Van Wormer made presentations on behalf of the CDC to both the Union County Commissioners meeting Tuesday March 8th at 9:00 AM at the courthouse as well as the Clayton Town Council Meeting Wednesday March 9th at 6:00 PM regarding the current projects of the EDC and requesting renewal of the operating budget for the CDC for the next fiscal year. Both County and City were requested to please donate 30K toward operations of the 501 (3) C Economic Development Department.

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3. I submitted a 10k Grant proposal for operating funds for the CDC to ENMR for the Nuestros Vecinos Grant.
4. The New Mexico Association of Counties meeting will be held in
Clayton in July. The county is requesting that the CDC and Chamber assemble some nice gift baskets for each member of memorabilia from Clayton and Union County for the table at the Legion Hall on the second night of their meeting. Apparently the Eklund will plan to host the first night with entertainment.
5. Dr Van Wormer Attended the Northern New Mexico Detention Facility Table Top Drill Friday March 4th regarding planning for a prison hostage and disaster situation. Dean Macur gave a thorough briefing of the planned activity, and its purpose for our community (preparedness) the drill is mandated by the prison overseeing authorities.
6. Dr Van Wormer met with Greg Williams from EPCOG regarding the current economic development projects in Union County which need to be updated in the EPCOG Comprehensive Economic Development Strategy of 2011.
7. Dr Van Wormer is planning a meeting with Scott Griffith from Johnson control, a solutions performance cost saving solutions company looking into saving small municipalities money through improvement in infrastructure. This meeting will be with Town Manager Ferron Lucero on Friday March 25th at 10 AM at the City office.
8.
IV. Financial Report –Gina Windle, Treasurer.
Finances are essentially stable with $3,995.48 in F and S revolving loan fund checking and savings, $13,147.16 in FNB of NM General Fund (10K of which is matching Dental Grant from ENMR), $11,178.54 in FNB of NM RLF. This does not reflect the 15K which just came from the county. A payment is due from the city as well as donations for 333.33 from City and County to help Sponsor our Ports to Plains Bronze Membership sponsorship from UCCDC, City and County. We are pressing Ruby to take care of her obligation as soon as possible. The Expense reimbursements were motioned to be approved by Pal Austin and seconded by Bill Birdwell, and unanimous vote to accept followed.

V. Presidents Report
Terrell mentioned how impressed he was with the hospitality and friendship entertained on his recent trip to Providence Rhode Island. He was very impressed by the helpful, friendly attitude of all business persons he encountered, as he had heard New Englanders were less than friendly. This made a big impression on him. In the

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like manner, he knows and feels how important it is for the “Ambassadors” of Clayton (all the front line people who meet the public) to be cordial, helpful, knowledgeable and respectful to all outsiders to our community. This was precisely the message I attempted to impart in the motivational portion of the “Where in the World is Clayton USA seminar, recently completed. Terrell mentioned the crisis of economic funding at the school. He mentioned the ever present need to educate children from the cradle, and not wait until they are ready for Kindergarten because by that time it is too late for them to catch up. Terrell felt we should also pursue additional vocational teaching and partnerships for local high school students. This would entail partnerships between the local business community and the school system. The program would be used to expose high school students to vocational business opportunities prior to graduation. Walter Hall mentioned the incredible importance of the FFA and animal showing in a family household, how this brings children and parents together on an intensely important interactive level.